Reena, Reena and Dangi, H. K. (2023) Emergence of Consumer Happiness: A Bibliometric Study. In: Proceedings of the International Conference on Application of AI and Statistical Decision Making for the Business World, ICASDMBW 2022, 16-17 December 2022, Rukmini Devi Institute of Advanced Studies, Delhi, India.
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Abstract
Consumer happiness is an essential topic of research for marketers since a cheerful customer is a pleased customer of a company, that produces considerable income for the firm as well as customer retention. The goal of this paper is to examine the consumer happiness as a marketing foundation and to
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 16:04 |
| Last Modified: | 17 Apr 2026 03:43 |
| URI: | http://eprints.eai.eu/id/eprint/42103 |
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