Thapar, Radhika and Jain, Riddham (2023) Exploratory Analysis of Factors influencing the shift from Traditional Media to Over-The-Top Media. In: Proceedings of the International Conference on Application of AI and Statistical Decision Making for the Business World, ICASDMBW 2022, 16-17 December 2022, Rukmini Devi Institute of Advanced Studies, Delhi, India.
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Abstract
The purpose of this paper is to analyze the factors for the shift from Traditional Media to Over-The-Top (OTT) Media. The study employed a multi-analytical approach through the use of structure equation modelling and factor analysis to test the proposed framework. A quantitative approach-based web s
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 16:04 |
| Last Modified: | 17 Apr 2026 03:43 |
| URI: | http://eprints.eai.eu/id/eprint/42098 |
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