Analyze the Effect of Customer Retention Rate on Customer Lifetime Value(CLV) - Based on the Regression Model

Jin, Yueru (2023) Analyze the Effect of Customer Retention Rate on Customer Lifetime Value(CLV) - Based on the Regression Model. In: Proceedings of the 4th International Conference on Economic Management and Model Engineering, ICEMME 2022, November 18-20, 2022, Nanjing, China.

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Abstract

As companies become more profit-driven, they often ignore the importance of boosting or recovering from lost customer retention rate, which potentially leads to greater customer lifetime value and greater success. This paper first provides graphical analyses of the relationship between customer rete

Item Type: Conference or Workshop Item (UNSPECIFIED)
Date Deposited: 04 Mar 2026 16:03
Last Modified: 17 Apr 2026 03:46
URI: http://eprints.eai.eu/id/eprint/42025

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