Deng, Kaiyuan and Cheng, Yingxiang (2021) The Impact of Taobao Online Reviews on Online Shopping Behavior ——Experimental Analysis of Three Squirrels Flagship Store. In: Proceedings of the 4th International Conference on Economic Management and Model Engineering, ICEMME 2022, November 18-20, 2022, Nanjing, China.
![[thumbnail of 52993.pdf]](http://eprints.eai.eu/style/images/fileicons/application_pdf.png "52993.pdf")
PDF
52993.pdf
Download (219kB)
Abstract
Using a regression model, this paper investigates the impact of consumer online reviews on consumer purchasing decisions using three squirrels online consumer reviews as the research object. In June 2021, 168 online users were polled to assess the influence of purchasing decisions using a questionna
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 16:03 |
| Last Modified: | 17 Apr 2026 03:46 |
| URI: | http://eprints.eai.eu/id/eprint/42020 |
Actions (login required)
- View Item