LV, Jie and Liu, Li-yi (2023) A Structural Equation Modeling Study on the Influence of Gender on Promotional Framework Effect. In: Proceedings of the 4th International Conference on Economic Management and Model Engineering, ICEMME 2022, November 18-20, 2022, Nanjing, China.
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Abstract
With the rapid development of e-commerce, more and more large-scale promotional festivals have begun to appear, and the influence of promotional methods on consumer responses has also attracted more and more attention from researchers. Based on Prospect theory, this paper establishes a Structural Eq
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 16:02 |
| Last Modified: | 17 Apr 2026 03:47 |
| URI: | http://eprints.eai.eu/id/eprint/41978 |
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