Wang, Xiaojie and Karmina, Natalia (2023) Theoretical Approaches to the Concept of Marketing Strategies. In: Proceedings of the 4th International Conference on Economic Management and Model Engineering, ICEMME 2022, November 18-20, 2022, Nanjing, China.
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Abstract
The world economy has entered an era characterized by an unprecedented increase in global competition. It is becoming increasingly difficult for modern business to retain a significant place in the market, therefore, marketing focused on the consumer and his needs is becoming a priority area of effo
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 16:02 |
| Last Modified: | 17 Apr 2026 03:47 |
| URI: | http://eprints.eai.eu/id/eprint/41975 |
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