Chen, Zhao and Fu, PanHong (2023) Analysis of Short Video Marketing Strategy Based on SICAS Model--Taking Kuaishou as an Example. In: Proceedings of the 4th International Conference on Economic Management and Model Engineering, ICEMME 2022, November 18-20, 2022, Nanjing, China.
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Abstract
In recent years, with the rapid development of Internet technology, we have entered the Web2.0 era which was famous as "interaction". Short video characterized by low information acquisition cost and wide coverage came into being. This article takes Kuaishou APP as an example and uses the SICAS mode
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 16:02 |
| Last Modified: | 17 Apr 2026 03:48 |
| URI: | http://eprints.eai.eu/id/eprint/41970 |
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