Gong, Xinyu and Li, Xinyang (2023) The Impact of Value Co-creation on Brand Promotion in Healthy Virtual Brand Community Based on SEM Model. In: Proceedings of the 4th International Conference on Economic Management and Model Engineering, ICEMME 2022, November 18-20, 2022, Nanjing, China.
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Abstract
With the advancement of Internet information technology and people's emphasis on healthy lifestyle, healthy virtual brand community has received more and more attention. Based on the service logic, this study takes KEEP community as an example and explores how value co-creation in healthy virtual br
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 16:02 |
| Last Modified: | 17 Apr 2026 03:48 |
| URI: | http://eprints.eai.eu/id/eprint/41947 |
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