Deng, Kaiyuan and Cheng, Yingxiang (2023) Research on the Influence Model of Consumer Online Reviews on Purchase Decision Based on SPSS ——Experimental Analysis of Meituan Waimai. In: Proceedings of the 4th International Conference on Economic Management and Model Engineering, ICEMME 2022, November 18-20, 2022, Nanjing, China.
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Abstract
This paper uses SPSS software to analyze the influence of Meituan users' online comments on purchasing decisions, and builds a decision-making model. It confirms the hypothesis and generates the final revised model based on reviewer professionalism, review quality, review valence, review quantity, a
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 16:01 |
| Last Modified: | 17 Apr 2026 03:50 |
| URI: | http://eprints.eai.eu/id/eprint/41906 |
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