Fu, Junqi (2017) Empirical Analysis on the Influential Factors of Business Strategy in the U.S. Movie Industry Based on Marketing Mix Models and SWOT Analysis of Data about Market Performance A case Study on DC Films. In: Proceedings of the 4th International Conference on Economic Management and Model Engineering, ICEMME 2022, November 18-20, 2022, Nanjing, China.
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Abstract
DC Films, an American film studio, was established by Warner Bros. in 2017. Compared to the major competitiveness, its previous “DC Extended Universe” project performed as a relative failure in the US market. Currently, it has largely changed its commercial strategies, focusing on new product and di
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 16:01 |
| Last Modified: | 17 Apr 2026 03:51 |
| URI: | http://eprints.eai.eu/id/eprint/41880 |
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