Liu, Ziyang and Lu, Xiaoye and Shang, Yingying (2023) The Study on the Influence of Chinese Consumers on the Intent to Purchase Character Products in the Development of Korea. In: Proceedings of the 4th International Conference on Economic Management and Model Engineering, ICEMME 2022, November 18-20, 2022, Nanjing, China.
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Abstract
This study aims to analyze in detail the character industry, a type of cultural content industry different from traditional industries in the past, and to understand the purchase intention of Chinese consumers, focusing on products to build global brands that provide characters as products. The subj
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 16:01 |
| Last Modified: | 17 Apr 2026 03:52 |
| URI: | http://eprints.eai.eu/id/eprint/41862 |
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