Li, Yuan (2023) Assessing Hermès' Brand Management Capabilities. In: Proceedings of the 4th International Conference on Economic Management and Model Engineering, ICEMME 2022, November 18-20, 2022, Nanjing, China.
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Abstract
Branding has increasingly become mandatory for corporate boards in the field of corporate marketing. The value of a company's branding has a direct impact on the value creation and economic benefits of the organisation. Excellent brand management can effectively enhance a company's market value and
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 16:00 |
| Last Modified: | 17 Apr 2026 03:53 |
| URI: | http://eprints.eai.eu/id/eprint/41823 |
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