Research on the User’ Behaviour Intention and Influence Mechanism of Tourism Q&A Community-Based on an Improved Mediation Model Analysis

Du, Peng and Yang, Lei (2023) Research on the User’ Behaviour Intention and Influence Mechanism of Tourism Q&A Community-Based on an Improved Mediation Model Analysis. In: Proceedings of the 4th International Conference on Economic Management and Model Engineering, ICEMME 2022, November 18-20, 2022, Nanjing, China.

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Abstract

Compared with comprehensive Q&A communities, vertical Q&A communities have more obvious technical, social, intellectual, marketing and scene characteristics. Based on the theory of planning behaviour and the technology acceptance model, a structural equation model of users' willingness to use is con

Item Type: Conference or Workshop Item (UNSPECIFIED)
Date Deposited: 04 Mar 2026 16:00
Last Modified: 17 Apr 2026 03:53
URI: http://eprints.eai.eu/id/eprint/41817

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