The Effect of the Effectiveness of E-commerce Applications and Promotion Media on Public Purchase Interest to Increase MSMEs in Indonesia in the Middle of the Covid-19 Pandemic Brand Image Mediated

Akbar, Wali and Ratnasih, Cicih (2023) The Effect of the Effectiveness of E-commerce Applications and Promotion Media on Public Purchase Interest to Increase MSMEs in Indonesia in the Middle of the Covid-19 Pandemic Brand Image Mediated. In: Proceedings of the 2nd Multidisciplinary International Conference, MIC 2022, 12 November 2022, Semarang, Central Java, Indonesia.

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Abstract

Associative research is research that describes the relationship between the dependent variable and the independent variable mediated by the intervening variable. This type of research is known as causal associative quantitative research. Cross section data or cross data are the processed data that

Item Type: Conference or Workshop Item (UNSPECIFIED)
Date Deposited: 04 Mar 2026 15:59
Last Modified: 17 Apr 2026 03:58
URI: http://eprints.eai.eu/id/eprint/41711

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