Aditya, Suci and Andayani, Nur (2023) The Influence of Price, Promotion, and Product Quality on Purchasing Decisions for Batam Batik Products at Dekranasda Batam. In: Proceedings of the 4th International Conference on Applied Economics and Social Science, ICAESS 2022, 5 October 2022, Batam, Riau Islands, Indonesia.
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Abstract
This study aims to determine how the price, promotion, and quality of a product can influence consumers in determining and deciding to purchase Batam batik products at Dekranasda. The target population in this study are consumers who have purchased Batam batik products at the Dekranasda Batam in the
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 15:56 |
| Last Modified: | 17 Apr 2026 04:05 |
| URI: | http://eprints.eai.eu/id/eprint/41471 |
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