The Influence Covid 19, Competition, Price and Service Quality on Purchase Decisions at PT Melvin Prima Perkasa (Freight Forwarding)

Agustina, Erika and Mulyaningtyas, Dian (2023) The Influence Covid 19, Competition, Price and Service Quality on Purchase Decisions at PT Melvin Prima Perkasa (Freight Forwarding). In: Proceedings of the 4th International Conference on Applied Economics and Social Science, ICAESS 2022, 5 October 2022, Batam, Riau Islands, Indonesia.

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Abstract

The purpose of this study was to determine and analyze the partial and simultaneous effect of the Covid-19, Competition, Price, and Service Quality on Purchase Decisions. The population in this study were customers of PT Melvin Prima Perkasa and respondents in this study were customers of PT Melvin

Item Type: Conference or Workshop Item (UNSPECIFIED)
Date Deposited: 04 Mar 2026 15:55
Last Modified: 17 Apr 2026 04:05
URI: http://eprints.eai.eu/id/eprint/41459

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