Simanjuntak, Jefri and Mayasari, Mega (2023) E-Commerce Service Quality, E-Customer Satisfaction and Loyality: Modification of E-Servqual Model. In: Proceedings of the 4th International Conference on Applied Economics and Social Science, ICAESS 2022, 5 October 2022, Batam, Riau Islands, Indonesia.
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Abstract
This study aims to examine the effect of E-Commerce Service Quality on E- Customer Satisfaction and Loyalty. E-Commerce Service Quality is measured using the Modified E-Servqual Model which consists of Site Organization, Responsiveness, Reliability, User Friendliness, Personal Need, and Efficiency.
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 15:55 |
| Last Modified: | 17 Apr 2026 04:06 |
| URI: | http://eprints.eai.eu/id/eprint/41449 |
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