Razaq, Alga and Hidayat, Rahmat (2023) The Effect of Innovation, Promotion and Service Gojek on Purchasing Decisions. In: Proceedings of the 4th International Conference on Applied Economics and Social Science, ICAESS 2022, 5 October 2022, Batam, Riau Islands, Indonesia.
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Abstract
This study aims to find out whether factors from Innovation, Promotion, and Services affect the Purchasing Decisions of Gojek users in Batam City. The Non Probability Sampling – Purposive Sampling technique was used for sampling in this study. The number of samples was determined using the Lemeshow
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 15:55 |
| Last Modified: | 17 Apr 2026 04:06 |
| URI: | http://eprints.eai.eu/id/eprint/41437 |
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