Kastulani, Rizki and Septiana, Maryani (2023) Consumer Satisfaction Analysis of Scarlett Whitening Products Through Brand Image, Price, Product Quality, and Digital Marketing Factors. In: Proceedings of the 4th International Conference on Applied Economics and Social Science, ICAESS 2022, 5 October 2022, Batam, Riau Islands, Indonesia.
![[thumbnail of 52375.pdf]](http://eprints.eai.eu/style/images/fileicons/application_pdf.png "52375.pdf")
PDF
52375.pdf
Download (577kB)
Abstract
This study aims to determine the significance of the brand image, price, product quality, and digital marketing factors on consumer satisfaction with Scarlett Whitening Products. This study uses a quantitative method with a descriptive statistical approach and multiple linear regression analysis. Th
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 15:55 |
| Last Modified: | 17 Apr 2026 04:06 |
| URI: | http://eprints.eai.eu/id/eprint/41435 |
Actions (login required)
- View Item