Faradilla, Melinda Ayu and Sinarti, Sinarti (2023) Factors Affecting Millennial Generation's Online Shopping Interest. In: Proceedings of the 4th International Conference on Applied Economics and Social Science, ICAESS 2022, 5 October 2022, Batam, Riau Islands, Indonesia.
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Abstract
This study aims to examine the factors that influence the online shopping interests of the millennial generation. This research uses quantitative methods and collects its data using questionnaires spread through google forms. A total of 150 samples with purposive sampling method. The data processi
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 15:55 |
| Last Modified: | 17 Apr 2026 04:07 |
| URI: | http://eprints.eai.eu/id/eprint/41433 |
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