Teviana, T and Hasyim, Diana and Chalil, Syahrizal and Siregar, Zulkarnain (2022) The Effect of Local Culture and Resources Based View on Intention to Visit. An Empirical Study in North Sumatra. Proceedings of the 4th International Conference on Innovation in Education, Science and Culture, ICIESC 2022, 11 October 2022, Medan, Indonesia.
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Abstract
This study aims to determine how the local culture and resources-based view affect the intention to visit. The analysis in this study used SEM-PLS, and data was collected through an online survey questionnaire, with n = 162. Based on the analysis, it is known that local culture significantly affects
| Item Type: | Article |
|---|---|
| Date Deposited: | 04 Mar 2026 15:53 |
| Last Modified: | 11 Apr 2026 11:08 |
| URI: | http://eprints.eai.eu/id/eprint/41307 |
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