Borobudur Heritage Diplomacy of Indonesia as Nation Branding Strategy under President Joko Widodo Administration

Adiba, Ratu Alma and Satyawan, Ignatius Agung (2022) Borobudur Heritage Diplomacy of Indonesia as Nation Branding Strategy under President Joko Widodo Administration. In: Proceedings of the 2nd International Joint Conference on Hospitality and Tourism, IJCHT 2022, 6-7 October 2022, Singaraja, Bali, Indonesia.

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Abstract

Indonesia is a country of a thousand heritage, renowned for its outstanding root of civilizations. In contrast, Indonesia today has less awareness of heritage, implied to aggravated governance, cross-sector and level issues, poor tourism utilization, less cultural promotion and weak authority to the

Item Type: Conference or Workshop Item (UNSPECIFIED)
Date Deposited: 04 Mar 2026 15:49
Last Modified: 17 Apr 2026 04:36
URI: http://eprints.eai.eu/id/eprint/40942

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