Wang, Jingyi and Zhang, Chong (2022) Research on International Communication Effects of Chinese Culture Based on Web Search Data. In: Proceedings of the International Conference on Art Design and Digital Technology, ADDT 2022, 16-18 September 2022, Nanjing, China.
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Abstract
The study constructs data indicators that showing the effect of international communication of Chinese culture based on Internet search data. Starting from the three-stage communication effect of audience cognition, attitude, and behavior, this study uses Google trend search data to build cultural a
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 15:45 |
| Last Modified: | 17 Apr 2026 04:49 |
| URI: | http://eprints.eai.eu/id/eprint/40718 |
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