Guo, Siyu and Xiao, Jian (2022) An Empirical Study on the Influence of Pop-Up Stores on Consumption Intention in the Digital Economy Mode. In: Proceedings of the International Conference on Information Economy, Data Modeling and Cloud Computing, ICIDC 2022, 17-19 June 2022, Qingdao, China.
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Abstract
Physical stores face intensified competition from online sales. With its distinctive marketing model, “pop-up stores” have become the trending retail format. This study develops a theoretical framework for the influence of customer consumption intentions, and creates a questionnaire based on a scale
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 15:44 |
| Last Modified: | 17 Apr 2026 04:52 |
| URI: | http://eprints.eai.eu/id/eprint/40655 |
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