Yu, Yiqi (2022) The Impact of Live Streaming Shopping on Luxury Cosmetic Brand Consumer Decision Making Process in the Internet Economy —— Chinese Young Female Consumers. In: Proceedings of the International Conference on Information Economy, Data Modeling and Cloud Computing, ICIDC 2022, 17-19 June 2022, Qingdao, China.
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Abstract
Live streaming is a relatively new business model, which allows vendors to face and interact with consumers in real-time directly. Live streaming has continued to increase rapidly in recent years in China. There are still limited studies on live streaming towards the consumer decision-making process
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 15:44 |
| Last Modified: | 17 Apr 2026 04:55 |
| URI: | http://eprints.eai.eu/id/eprint/40603 |
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