Xie, Wanling and He, Yu (2022) The Impacts of Content Marketing across Different Stages of Online Consumer Behavior －Based on Survey Research of VIPSHOP. In: Proceedings of the International Conference on Information Economy, Data Modeling and Cloud Computing, ICIDC 2022, 17-19 June 2022, Qingdao, China.
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Abstract
The popularity and easy access of Internet has driven the sprung-up of e-commerce platforms, some of which finally disappear, some like VIPSHOP withstand competitions. This research explores the impact of graphic information, live marketing and product placement adopted by e-commerce platform on con
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 15:44 |
| Last Modified: | 17 Apr 2026 04:56 |
| URI: | http://eprints.eai.eu/id/eprint/40588 |
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