Cheng, Huanhuan and Sun, Wenjing and Liu, Bing (2022) Key Characteristics and Driving Factors of Live E-commerce. In: Proceedings of the International Conference on Information Economy, Data Modeling and Cloud Computing, ICIDC 2022, 17-19 June 2022, Qingdao, China.
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Abstract
The wave of e-commerce live streaming in China not only cultivates a large number of emerging industries, but also makes products widely spread through the marketing model of livest reaming sales. In this paper, Ridit test is used to analyze the key characteristics of live streaming e-commerce, con
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 15:43 |
| Last Modified: | 17 Apr 2026 04:59 |
| URI: | http://eprints.eai.eu/id/eprint/40543 |
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