Pan, Tianyue (2022) The Correlation Analysis and Kruskal - Wallis Test of the Relationship between AD Placement and the Information Acceptors Cognitive Behavior - A Case of Bilibili Life-Theme Video Platform. In: Proceedings of the International Conference on Information Economy, Data Modeling and Cloud Computing, ICIDC 2022, 17-19 June 2022, Qingdao, China.
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Abstract
Benefiting from the popularity of short videos, Bilibili becomes one of the most vibrant video communities in China and establishes unparalleled leadership among Generation Z+. Since Bilibili commits that they would never set pre-roll advertisements, companies can only collaborate with uploaders, wh
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 15:43 |
| Last Modified: | 17 Apr 2026 05:00 |
| URI: | http://eprints.eai.eu/id/eprint/40522 |
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