Zhang, Yuzi and Zhang, Wei and Yao, Yunxuan (2022) The Choice of Marketing in the E-commerce Era Based on the Bibliometric and Visualized Analysis. In: Proceedings of the International Conference on Information Economy, Data Modeling and Cloud Computing, ICIDC 2022, 17-19 June 2022, Qingdao, China.
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Abstract
Under the background of the rapid development of e-commerce, how to choose the correct marketing path is an important issue that needs to be faced to enhance the competitiveness of enterprises. This paper adopts the bibliometric method and uses the visual analysis tool CiteSpace to visually analyze
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 15:42 |
| Last Modified: | 17 Apr 2026 05:02 |
| URI: | http://eprints.eai.eu/id/eprint/40483 |
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