Design and Development of Enterprise Marketing Data Analysis System Based on Big Data Technology

Zhou, Yi and Chen, Yu (2022) Design and Development of Enterprise Marketing Data Analysis System Based on Big Data Technology. In: Proceedings of the International Conference on Information Economy, Data Modeling and Cloud Computing, ICIDC 2022, 17-19 June 2022, Qingdao, China.

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Abstract

With the rapid development of information technology and Internet technology, network marketing platforms are constantly enriched, and the integration of marketing data is getting higher and higher, which has had an impact on the traditional marketing strategy of enterprises and brought opportunitie

Item Type: Conference or Workshop Item (UNSPECIFIED)
Date Deposited: 04 Mar 2026 15:42
Last Modified: 17 Apr 2026 05:03
URI: http://eprints.eai.eu/id/eprint/40481

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