Chen, Luyun and Qu, Rui and Yan, Wangliang and Qiu, Zheyong (2022) The Behavioral Factors of ‘11.11’ Shopping Festival: A Structural Equation Model. In: Proceedings of the International Conference on Information Economy, Data Modeling and Cloud Computing, ICIDC 2022, 17-19 June 2022, Qingdao, China.
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Abstract
Based on the theory of shopping festival atmosphere, herding effect, social interaction and impulse consumption behavior, we use Structural Equation Model to construct a consumer purchase behavior model with online shopping atmosphere, social interaction, realistic psychology, incomplete information
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 15:41 |
| Last Modified: | 17 Apr 2026 05:04 |
| URI: | http://eprints.eai.eu/id/eprint/40460 |
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