Chen, Yang (2022) An Empirical Study on the Different Influences of Two Types of Endorsement-Based on Endorsement Model. In: Proceedings of the International Conference on Information Economy, Data Modeling and Cloud Computing, ICIDC 2022, 17-19 June 2022, Qingdao, China.
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Abstract
With the rapid growth of social media, people, especially young people, are influenced a lot by the ideas of online influencers. Even though the traditional celebrity endorsement still plays a vital role in promotion, it is thoughtful for any organization to consider a more innovative way to increa
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 15:41 |
| Last Modified: | 17 Apr 2026 05:04 |
| URI: | http://eprints.eai.eu/id/eprint/40455 |
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