Listyorini, Sari and Werdani, Riandhita Eri (2022) The Power of Influencers as Comparative Models of Social Models in the Selection of Local Fashion Brands. In: Proceedings of the 6th International Conference on Social and Political Enquiries, ICISPE 2021, 14-15 September 2021, Semarang, Indonesia.
![[thumbnail of 51229.pdf]](http://eprints.eai.eu/style/images/fileicons/application_pdf.png "51229.pdf")
PDF
51229.pdf
Download (389kB)
Abstract
The community environment in general will affect individuals in making a decision. This decision includes the decision to love local fashion products which are considered by some, especially young people, to be less prestigious than foreign brands. Several local fashion brands always follow the deve
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 15:39 |
| Last Modified: | 17 Apr 2026 05:12 |
| URI: | http://eprints.eai.eu/id/eprint/40312 |
Actions (login required)
- View Item