Farida, Naili and Listyorini, Sari (2022) Regio Centric Capability Model, Innovation, Co-Creation and Customer Sensing to Marketing Performance (Study of Batik SMEs during Era Pandemic of Covid-19). In: Proceedings of the 6th International Conference on Social and Political Enquiries, ICISPE 2021, 14-15 September 2021, Semarang, Indonesia.
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Abstract
The industrial revolution 4.0 requires Small and Medium Enterprises (SMEs) to follow developments, the products produced can follow the competitive market. Innovation is an important factor to compete with similar products. This competition encourages SMEs to follow developments and customer tastes.
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 15:39 |
| Last Modified: | 17 Apr 2026 05:13 |
| URI: | http://eprints.eai.eu/id/eprint/40303 |
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