Marzia, Nadhea and Ekasari, Ayu (2022) Antecedents and Consequences of Green Brand Image. In: Proceedings of the 3rd International Conference of Business, Accounting, and Economics, ICBAE 2022, 10-11 August 2022, Purwokerto, Central Java, Indonesia.
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Abstract
This study aims to analyze the antecedents and consequences of green brand image. Structural equation modeling was used to test the survey hypothesis with a sample of 300 respondents. The results show that utilitarian environmental benefits and nature connectedness directly improve the image of the
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 15:38 |
| Last Modified: | 17 Apr 2026 05:22 |
| URI: | http://eprints.eai.eu/id/eprint/40225 |
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