Ekasari, Ayu and Rahayu, Fatik and Pratamo, Luki and Hidayat, Darra and Maharani, Biru (2022) Factors Affecting Consumers‘ Intention to buy Green Cosmetics. In: Proceedings of the 3rd International Conference of Business, Accounting, and Economics, ICBAE 2022, 10-11 August 2022, Purwokerto, Central Java, Indonesia.
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Abstract
The purpose of the study is to examine the influence of green self-identity and global self-identity on green knowledge that leads to green trust and later, purchase intention towards green cosmetics.A cross-sectional survey was conducted to collect data from 400 consumers. Structural equation mo
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 15:38 |
| Last Modified: | 17 Apr 2026 05:23 |
| URI: | http://eprints.eai.eu/id/eprint/40216 |
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