Research Design To Analyze Factors Influencing Purchase Decisions (Online Business Platform Users)

Rachmawati, Erny and Tubastuvi, Naelati and Pramono, Hadi and Fakhruddin, Iwan (2022) Research Design To Analyze Factors Influencing Purchase Decisions (Online Business Platform Users). In: Proceedings of the 3rd International Conference of Business, Accounting, and Economics, ICBAE 2022, 10-11 August 2022, Purwokerto, Central Java, Indonesia.

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Abstract

The existence of a pandemic that has hit the world has changed many rules of human life, including those related to business. Businesses that bring together sellers and buyers directly (offline) are turning into online sales and purchases. This condition is known as the digital era. In this digital

Item Type: Conference or Workshop Item (UNSPECIFIED)
Date Deposited: 04 Mar 2026 15:37
Last Modified: 17 Apr 2026 05:21
URI: http://eprints.eai.eu/id/eprint/40129

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