Implementation of Service Quality in Measuring Consumer Satisfaction with the IPA (Importance Performance Analysis) Method at Sumber Rejeki Gumukmas Stores Jember

Basma, Safira and Hasan, Hafidzi and Ira, Puspitadewi (2022) Implementation of Service Quality in Measuring Consumer Satisfaction with the IPA (Importance Performance Analysis) Method at Sumber Rejeki Gumukmas Stores Jember. In: Proceedings of the 3rd International Conference of Business, Accounting, and Economics, ICBAE 2022, 10-11 August 2022, Purwokerto, Central Java, Indonesia.

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Abstract

At the moment the number of retail companies is growing rapidly. This condition makes a high level The competition between retailers in Gumukmas District, Jember and each company must have an effective strategy to survive in the retail business. In addition, a number of large companies also took the

Item Type: Conference or Workshop Item (UNSPECIFIED)
Date Deposited: 04 Mar 2026 15:37
Last Modified: 17 Apr 2026 05:22
URI: http://eprints.eai.eu/id/eprint/40110

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