Hidayah, Arini and Khairani, Shahlia and Rachmawati, Erny and Aryoko, Yudhistira (2022) Purchase Decision of Fashion Products and Several Factors That Affects It (Study Case on Shopee Marketplace). In: Proceedings of the 3rd International Conference of Business, Accounting, and Economics, ICBAE 2022, 10-11 August 2022, Purwokerto, Central Java, Indonesia.
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Abstract
The purpose of this study is to analyze the influence of online customer reviews, lifestyle, and product quality on purchasing decisions. Sample selection in this study used purposive sampling. Based on the criteria, 110 respondents were obtained who became a sample. The technical data analysis used
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 15:36 |
| Last Modified: | 17 Apr 2026 05:23 |
| URI: | http://eprints.eai.eu/id/eprint/40099 |
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