Astarini, RR and Pratomo, Luki (2022) The Role of Pro-Environmental Belief as a Driver of Green Purchase Behavior: Green Product Quality as a Moderating Variable. In: Proceedings of the 3rd International Conference of Business, Accounting, and Economics, ICBAE 2022, 10-11 August 2022, Purwokerto, Central Java, Indonesia.
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Abstract
The aim of this paper is to investigate the role of pro-environmental belief as a driver of green purchase behavior. The data was collected by distributing questionnaires to 135 (hundred thirty-five) respondents who were filled in online via a google form, and offline by distributing leaflets. The
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 15:36 |
| Last Modified: | 17 Apr 2026 05:23 |
| URI: | http://eprints.eai.eu/id/eprint/40088 |
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