Sudirman, Hudyah and Satryawati, Satryawati (2022) Effect of Green Marketing and Corporate Social Responsibility on Brand Image of the Cosmetic Brands. In: Proceedings of the 3rd International Conference of Business, Accounting, and Economics, ICBAE 2022, 10-11 August 2022, Purwokerto, Central Java, Indonesia.
![[thumbnail of 50976.pdf]](http://eprints.eai.eu/style/images/fileicons/application_pdf.png "50976.pdf")
PDF
50976.pdf
Download (156kB)
Abstract
The study aims to investigate that influence green marketing and CSR on brand image of the cosmetic brands. The survey questionnaires were administered to 132 research respondents using various cosmetic brands. The Structural Equation Model-Partial Least Square (SEM-PLS) technique was adopted using
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 15:36 |
| Last Modified: | 17 Apr 2026 05:24 |
| URI: | http://eprints.eai.eu/id/eprint/40083 |
Actions (login required)
- View Item