Najmudin, Mohamad and Sarnowo, Henry and Hasthoro, Handoko (2022) The Effect of Satisfaction on Customer Loyalty in Islamic Banks: A Study on the Mediation Role of Trust. In: Proceedings of the 3rd International Conference of Business, Accounting, and Economics, ICBAE 2022, 10-11 August 2022, Purwokerto, Central Java, Indonesia.
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Abstract
Customer loyalty is an essential part of business performance. Many companies hope to keep their customers for a long time, even if possible forever. This study investigates the role of customer trust in mediating the effect of customer satisfaction on customer loyalty in Islamic banks in the city o
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 15:36 |
| Last Modified: | 17 Apr 2026 05:24 |
| URI: | http://eprints.eai.eu/id/eprint/40082 |
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