Sari, Dewi and Yani, Muhammad and Indayani, Lilik and Chabibah, Debby (2022) The Role of Product Innovation and Entrepreneurial Orientation Towards Marketing Performance Through Competitive Advantage. In: Proceedings of the 3rd International Conference of Business, Accounting, and Economics, ICBAE 2022, 10-11 August 2022, Purwokerto, Central Java, Indonesia.
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Abstract
This gain of this study is to determine the product innovation and the orientation of enterpreneur role towards the performance of marketing through Competitive Advantage in Convection MSMEs in Pasuruan (Legok Gempol Village Convection MSME Study). Using a quantitative approach with a survey method,
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 15:36 |
| Last Modified: | 17 Apr 2026 05:24 |
| URI: | http://eprints.eai.eu/id/eprint/40080 |
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