Randikaparsa, Irawan and Fatchan, Ilham and Pramurindra, Rezky and Handayani, Erna and MP, Nayasari (2022) The Role of Materialism as Mediator Variable Between Promotion and Compulsive Buying. In: Proceedings of the 3rd International Conference of Business, Accounting, and Economics, ICBAE 2022, 10-11 August 2022, Purwokerto, Central Java, Indonesia.
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Abstract
To researchers and policy makers. This study aims to analyze the impact of promotion on compulsive buying and materialism as mediating variables in Purwokerto. A total of 450 samples were collected from various regions in the city of Purwokerto Indonesia using the snowball sampling technique. This s
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 15:36 |
| Last Modified: | 17 Apr 2026 05:25 |
| URI: | http://eprints.eai.eu/id/eprint/40055 |
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