Setiawan, Sri and Sukardi, Sukardi (2022) The Influence of Online Customer Reviews, Online Customer Ratings and Ease of Use on Fashion Product Purchase Decisions on the Shopee Marketplace (Case Study on the Shopee Marketplace User Community in Yogyakarta). In: Proceedings of the 3rd International Conference of Business, Accounting, and Economics, ICBAE 2022, 10-11 August 2022, Purwokerto, Central Java, Indonesia.
![[thumbnail of 50925.pdf]](http://eprints.eai.eu/style/images/fileicons/application_pdf.png "50925.pdf")
PDF
50925.pdf
Download (154kB)
Abstract
The purpose of this study is to determine the impact of online customer reviews, ratings, and ease of use on purchasing decisions for fashion products on the Shopee Marketplace. The population in this study was all Yogyakarta Shopee marketplace users, and purposive sampling was used with a sample of
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 15:36 |
| Last Modified: | 17 Apr 2026 05:27 |
| URI: | http://eprints.eai.eu/id/eprint/40037 |
Actions (login required)
- View Item