Sanosra, Abadi and Herlambang, Toni and Badria, Halimatul (2022) The Effect of Product Innovation and Relational Marketing on Customer Loyalty with Customer Satisfaction as an Intervening Variable at Indonesian Islamic Bank Basuki Rahmad Situbondo. In: Proceedings of the 3rd International Conference of Business, Accounting, and Economics, ICBAE 2022, 10-11 August 2022, Purwokerto, Central Java, Indonesia.
![[thumbnail of 50924.pdf]](http://eprints.eai.eu/style/images/fileicons/application_pdf.png "50924.pdf")
PDF
50924.pdf
Download (334kB)
Abstract
In this study, customer satisfaction is used as an intermediary variable to test the direct or indirect effect of product innovation and relational marketing on customer loyalty at Indonesian Islamic Bank Basuki Rahmad Situbondo. The samples used were 400 samples. WarpPLS 5.0 and Structural Equation
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 15:36 |
| Last Modified: | 17 Apr 2026 05:27 |
| URI: | http://eprints.eai.eu/id/eprint/40036 |
Actions (login required)
- View Item