Halisa, Novia and Annisa, Selvi (2022) Product Online Marketing and Digital Branding Strategies in the Covid-19 Era. In: Proceedings of the 1st International Conference on Social, Science, and Technology, ICSST 2021, 25 November 2021, Tangerang, Indonesia.
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Abstract
Product marketing to consumers is a strategy for a brand to be able to survive during the Covid-19. Besides, business actors could optimize the technology to communicate with their consumers. Internet as a communication medium provides its users with numerous benefits, including Digital Branding. Th
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 15:23 |
| Last Modified: | 17 Apr 2026 06:02 |
| URI: | http://eprints.eai.eu/id/eprint/39066 |
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