Pandemic Era: Application of Digital Marketing Strategy for Content Marketing-Based Micro, Small and Medium Enterprise to Increase Sales

Susanti, Rina and Ananda, Lidya (2022) Pandemic Era: Application of Digital Marketing Strategy for Content Marketing-Based Micro, Small and Medium Enterprise to Increase Sales. In: Proceedings of the 1st International Conference on Social, Science, and Technology, ICSST 2021, 25 November 2021, Tangerang, Indonesia.

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Abstract

The condition of the Covid-19 pandemic has changed the business flow that usually runs on a B2C (business to customer) basis, requiring business people to follow the rules set by the government, which is maintaining distance and working from home. Even, the impact tends to be negative because it dec

Item Type: Conference or Workshop Item (UNSPECIFIED)
Date Deposited: 04 Mar 2026 15:23
Last Modified: 17 Apr 2026 06:04
URI: http://eprints.eai.eu/id/eprint/39021

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