Online Customer Loyalty Modeling Concept in Medan City

Margery, Errie and Dalimunthe, Ritha F and Rini, Endang Sulistya and Sembiring, Beby Karina Fawzeea (2022) Online Customer Loyalty Modeling Concept in Medan City. In: Proceedings of the 1st International Conference on Economic and Education, ICON 2021, 14 - 15 December 2021, Padang-West Sumatra, Indonesia.

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Abstract

This modeling concept intends to address theoretical needs in answering challenges faced by Millennial Y online clients in Medan from the marketing management function of e-commerce enterprises in carrying out their commercial activities. This notion is very effective for e-commerce enterprises, par

Item Type: Conference or Workshop Item (UNSPECIFIED)
Date Deposited: 04 Mar 2026 15:22
Last Modified: 17 Apr 2026 06:07
URI: http://eprints.eai.eu/id/eprint/38956

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