Londong, Jerliyen and Tamallo, Esther and Bandhaso, Mira (2022) E-Commerce as Small and Medium Enterprise’s Marketing Strategy on Pandemic Covid-19 Case Study on Local SME’s in Kelurahan Kapasa, Makassar. In: Proceedings of the 1st Warmadewa International Conference on Science, Technology and Humanity, WICSTH 2021, 7-8 September 2021, Denpasar, Bali, Indonesia.
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Abstract
This study discusses SME’s Marketing Strategy during pandemic covid-19 in Kelurahan Kapasa Makassar, South Sulawesi, Indonesia. Due to pandemic covid-19 most of SME’s are in fragile. This paper aims to explore on how the SME’s in Kelurahan Tamalanrea utilize E-commerce Strategy to intensify their p
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 15:19 |
| Last Modified: | 17 Apr 2026 06:15 |
| URI: | http://eprints.eai.eu/id/eprint/38738 |
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